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So to round off 2009, the year of the realtime web, here are the top 10 social commerce highlights that captured our attention.

1 / 1-800-Flowers Claims First Retail Transaction Inside Facebook – at 11:50 am EST on July 8, 2009 1-800 Flowers. Is this the future for monetizing the social web?

2 / Toy manufacturer Mattel starts selling direct with DecisionStep‘s ShopTogether social shopping toolbar at http://shop.mattel.com. Manufacturers (finally) lose fear of e-commerce, and jump in fully loaded with social shopping.

3 / Facebook Connect goes mainstream as a social shopping tool (43% retailers use now, further 31% to adopt in next 12 months), with Fluid‘s ‘Fluid Social social shopping app leading the vanguard (Vans and Jansport) allowing shoppers to shop together, seek advice, share opinions and purchases.

4 / Dell’s Twitter deal feed nets $7m in sales.  Sometimes the simplest ideas are the best.  Realtime deals for the Realtime web.

5 / Carrefour, the world’s largest hypermarket retailer and the world’s 2nd largest retailing group starts selling on Facebook with Faceshopping (flash deal feeds).

6 / Amazon‘s new Universal Wishlist & Tag-Based Reviews up the ante (again) for the bread (ratings and reviews) and butter (social wishlists) of social commerce.

7 / Groupon, the city-based group-buy deal site profitable within 6 months of launch, gets $30m in funding, open in 26 cities and adding new city every week (see also Dell Swarm, Intel Fan Plan, Adidas Freestripes).  Social Couponing, it’s here.

8 / Burberry’Art of the Trench shows how luxury brands can do social commerce, a “user generated, brand curated” gallery supporting ratings and comments linked to their e-commerce platform and powered by the ubiquitous Facebook Connect.

9 / Facebook starts (semi-) publicly testing its upcoming payment system that will transform Facebook into a social commerce platform.

10 / The Limited US fashion retail chain opens a newsfeed store on Facebook allowing users to buy directly from newsfeeds.  A new spin on social media storefronts (Cartfly, Told’ya and Cartinni) that can be syndicated across the social web.

Also of note Vente Privée, Europe’s social commerce poster child and member-get-member private shopping event site gets valued at $1.5bn; Amazon, Ebay and Gilt seek to snap up.

So that’s a wrap for 2009.  Happy New Year To All!

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    Jeff Esposito

    Thanks for adding my post to your list!

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    If Social Commerce was the Olympics, Fluid just medaled. | The Official Fluid Blog

    […] Commerce Today ranked the top 10 Social Commerce Highlights of 2009. In a list showcasing stiff competition, Fluid Social tied with Facebook Connect for allowing […]

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    Gaston Bertha

    Thanks a lot for this blog post, i was looking for such thing and found so many blogs but this post of yours is really different and very much helpful. Expect similar thread of yours in future, Bookmarking this blog now for my own site on discount shopping.

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      Paul Marsden

      Thanks for your comment Gaston, glad you find Social Commerce Today useful. Good luck with shopallthings.com.

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    Lisa Carey

    Hi. I wanted to thank you for the super information you’ve posted on your blog. I’ll likely come back to read it again and also have signed up to your Feed. Possess a wonderful day.