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Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show – resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run as a ‘Flog’ – Facebook blog).

It’s good to see luxury brands, previously laggards in digital media (ikky flash-based brochureware only) jumping ahead of the pack and embracing social media like this.  Smart move not to stream from the Vuitton website or worse a microsite – but from the comfort of people’s Facebook pages.  Add into the mix the social commerce activity of parent company LVMH’s cosmetics retail chain, Sephora, and you have the emergence of a social media sales machine.

All we need now is a Vuitton storefront.  So Vuitton, when can we have a LVMH version of BagBorroworSteal in Facebook?