A new private flash sales club site a (members-only online designer outlet store running time-limited deals) has just launched in the UK, Tagadas, a Vente Privée/Gilt for parents, selling hip baby/kids wear (similar sites in the US exist (theminisocial, zulily, btrendie, kids.woot)).
Tagadas (named after Tagada, the wondrous French strawberry candy) will run “fabulous sales for smart parents” every three days, and is the latest example of a growing trend – member-get-member powered private flash sale clubs specializing in a specific vertical – other than usual suspect of designer fashion-ware for women.
- OneKingsLane – Interior Design/Home Furnishings
- VoyagePrivé / Jetsetter / Vacationist / Bonvoyou / Tablet Private Sale – Travel
- KeyNoir – Lifestyle (city spas, hotels, restaurants)
- WineShopper / WineWoot – Wine
- Woot – Technology
- Kembrel – Students
- UrbanBloke – Mens (gadgets, grooming, accessories)
With e-commerce software now supporting flash sales (Magento, Moontoast), and insightful guides for implementing flash sales, we think we’ll be be seeing more of these private flash sale clubs focusing on specific verticals and specific demographics. We also think private flash sale sites continue to represent a proven social commerce opportunity for brands (offering a VIP brand experience), retailers (online sales events) and startups (hosting private sales).
Is there a flash-sales vertical or demographic you could own?