So how do you sell on Facebook? Well if you’re in the beauty industry, a simple two-step formula is emerging. First, run a Facebook sampling campaign at launch, and then sell exclusive fan-editions via a pop-up fan-store. Step one activates fan advocacy, step two boosts and converts the advocacy. f-commerce formula = Facebook...
Dian von Furstenberg
Get Digital Intelligence Today delivered to your inbox
No spam. Ever. Promise.