Hip all-natural açaí berry powered Euro-energy drink 28Black (so-called because it adds 4 hours to your day) shifted 10,000 cans in 28 hours on the Facebook-embeddable social shopping widget sellaround.net.
It’s a useful proof-of-concept for social commerce widgets that can be embedded in blogs and shared across social media newsfeeds. Alexander Exner, Director of Marketing at Luxembourg-based CALADRIS 28 – the company behind 28Black, believes that “selling over the widgets is a great alternative to the traditional web shop.”
It’s refreshing to have some numbers beyond the hype – hint, hint other social commerce platforms.
Sellaround, a German social commerce outfit from Stuttgart that helps brands turn loyal fans into brand advocates by enabling fans to buy directly from widgets on Facebook, Twitter, websites, blogs and as QR codes that reward them for spreading the word (see video below).