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What is “social commerce?”  A helpful 45 second video primer from they guys over at Powered (below).

The best bit?  “Social commerce is better for brands than social networking because social networking is about people connecting with people and at best brands are inserting themselves into that conversation”  Couldn’t agree more.

We’d suggest that the Powered definition of social commerce (combination of social networking and e-commerce…designed to drive sales) is a perhaps little too restrictive, we’d expand “social networking” to all social media tools:

Social Commerce:  The use of social media tools to drive online sales