New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch.
As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLounge, DailyFlock, and 8Coupons offer similar services.
In Germany, DealMob is doing the same thing, aggregating social commerce deals from the 6 group-buy sites, whilst in the UK DealRomeo is offering deal feeds, aggregating the burgeoning number of new British Group-Buy sites.
In a separate TechCruch post, founder of Group-Buy daily deal pioneer Groupon.com, Andrew Mason, comments on the multiplying number of Group-Buy clone sites.
And in yet another TechCrunch post, three emerging opportunities for hot social commerce Group-Buy market are identified by Tim O’Shea, founder of the short-lived UK Group-Buy site Snippa (that recently headed to the deadpool blaming an overcrowded, overheated market).
- Local businesses with low buy ins: Opening the group buy to a local businesses platform for smaller deal volumes in a self service format. For example, a small local hairdresser wants to fill 5 chairs of unsold inventory on a quiet Thursday afternoon.
- Group buying for business services: Many business services have large gross margins allowing for great discounts, thus taking the risk out of working with a new supplier.
- Existing communities: Websites (Facebook Pages, Forums, Blogs etc) with an existing community are in a great position to add a group buying feature for their members.
But perhaps the smartest move during this social commerce frenzy is to focus on social commerce aggregation….