Interesting article in Forbes this week on F-Commerce for Hollywood – turning fans into customers. It’s penned by John Corpus, CEO of Milyoni, the Californian Facebook commerce outfit that’s carving itself out a niche in the movie and TV franchises business for social media fan-stores and pay-per-view fan-streaming. So don’t expect incorrigable objectivity, but do expect some useful insights from a pioneering voice of experience on what makes for successful fan-commerce in social media.
- Facebook is more than a digital distribution channel, it’s a social channel, so ask yourself how you can use the social piping of Facebook to enhance the offer (big, big things afoot in FB-land with music, movie and TV sharing)?
- Facebook Credits create friction-free purchases, could you use them as rewards that fans can spend on premium digital content (that you can create/stream) (download useful FB Credits White Paper here)?
- Global reach is more economical than ever; can you sell or stream to fans on Facebook around the world?
- Fan-count doesn’t equal fan awareness; do you have an advertising strategy in place to drive fans to your fan-store or fan-screening?
- Reward fans with exclusive content; fans want to be treated special for liking you – the want a good deal, a unique offer or exclusive content. How are you using your fan-store or fan-screening to reward your fans?