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How do you measure social media?

Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L – costs cut or profits generated.  Econsultancy has compiled a fuller list, including non-ROI performance indicators…

  1. Traffic Generated
  2. Interaction Increased (comments made on your content (on or offsite))
  3. Sales Made (inbound traffic from social media resulting in sales)
  4. Leads Generated (number of brochure requests, signups, contact forms)
  5. SEO improvement (change in SERPS positions)
  6. Brand Metrics Improved (brand favourability, brand awareness, brand recall, propensity to buy)
  7. PR Generated (coverage, mentions, sentiment)
  8. Customer Engagement Increased (not sure how this is measured…time on site/time with content?)
  9. Customer Retention Improved (i.e. loyalty,repurchase rates)
  10. Profits Increased (increase in CLV (customer lifetime value))