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Inspired by Alex Osterwalder’s Business Model Canvas, Trendwatching.com has released a free, simple but smart tool to help you identify (digital) innovation opportunities from consumer trends (direct download).

The Trend Canvas walks you through the process of turning an observed trend into an innovation opportunity by helping you identify underlying needs, drivers of change, who is impacted, and how expectations are changing.  Three’s no magic, voodoo – or even deep thought – just a quick way to structure evidence-based creativity.

The download includes a walkthrough of innovation opportunities in the crowdfunding trend (relabelled by neologism-tastic Trendwatching team ‘pretail’;- ‘A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls.  Interesting in its own right, as the walkthrough concludes, there are significant innovation opportunities (idea spotting, concept testing, even crowd brandfunding innovation marketplaces.