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As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010.  Click through to slideshare to download deck.

Bottom line (pun intended ;-) ) – the social commerce sweet-spot is where brands and retailers monetize their social media investment by helping shoppers use their social intelligence to make smart shopping decisions (i.e. ‘social learning’ from the experience and opinions of others… answering the perennial and profound question of “does my butt look big in this?”).  Enjoy.

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    Tweets that mention “Does My Butt Look Big in This?” Emerging Trends in Social Commerce (Presentation) | Social Commerce Today — Topsy.com

    […] This post was mentioned on Twitter by cbgreenwood, Paul Marsden, Hanny Godeck, Sandra Liebich, Social Media Lab and others. Social Media Lab said: “Does My Butt Look Big in This?” Emerging Trends in Social Commerce (Presentation) | Social Comme… http://bit.ly/d8V3ts #socialmedia #smm […]

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    Paul Chaney

    As innocently as I can say this, her butt looks just fine from where I sit. :-) Moving from "butts" to "faces," what is the source of Mark's quote? Lastly, IMHO yours are the most authoritative posts on this topic I've seen to date, and since I am tasked with covering this beat, I routinely review your content. And, should you make it a practice to show attractively crafted body parts, I might visit much more often!

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      paulsvmarsden

      Hi Paul, thanks for the comment, much appreciated… Been trying to track down the source of the quote – a number of independent sources tweeted it at about the same time – on Aug 26th tweets in total – haven\’t tracked down where the Zuc was… Will continue to sleuth…
      http://www.google.co.uk/search?q=%22if+I+had+to+g

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    ranjith

    Great presentation thanks for sharing this

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    sam cain

    not only a great presentation – but a great design too.
    can't wait for you to cover shoply.com :-)

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      paulsvmarsden

      Thanks Sam, I\’ll check out what\’s new at Shoply!

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    Nuovi modelli e-commerce « Daniele Vinci

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