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Jargon aside, social commerce can be summed up by the Latin proverb “A wise man learns by the experience of others; a fool, by his own” – it’s about helping shoppers shop with their social intelligence. If you haven’t already seen it, here’s a wondrous set of ads for the UK Department store Harvey Nichols,that we’ve been meaning to post for some time, showing just how embedded social commerce has become into our culture…

 

 

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    Ashley Heather

    The wisdow of the crowd – love it. The only place this strategy does not work is for those who want to stand out. They don’t want to buy what others already have – they want to be first, and be unique. We are working on a few social commerce sites that support this principal. I love your proverb though. One of my favorites crowd quotes is “The only certainty about following the crowd is that you will all get there together.” – by Mychal Wynn… I think I would modify his quote to say “The only certainty about following the crowd is that when you get there, it will be crowded!”