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Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (Barratts.co.uk, Pricelessshoes.co.uk, minibarratts.co.uk, petitfeet.co.uk, bigshoeboutique.co.uk and discountshoestore.co.uk).

Online shoppers can read customer reviews, and rate and review their own purchases, courtesy of Bazaarvoice – Barratt’s social commerce solution provider.  Shoppers are being incentivised to review their purchases with £100 sweepstakes (click thumbnail to enlarge).