• Share on Google+

Here’s a roundup of top 10 useful infographics summarising the burgeoning group-buy field – including the most excellent interactive infographic on Groupon deal revenue from data visualiser Paul Butler (#2 below, plays nice with new browsers only).

Whilst the social commerce world appears to have  a full-on case of f-commerce fever right now, group-buy is the big beast in social commerce…  and it has the bucks to show it.

Groupon alone reported $760m revenue in 2010, up from $33m in 2009, with 51m subscribers, and is now active in 565 cities (vs. 30 in 2009) with 4000 employees (vs 120 in 2009).  And like other group-buy businesses Groupon is expanding from local to national flash sales (12% of Q4 revenue came from national/online deals) (Source WSJ).

Like f-commerce, group-buy comes in three flavours – on Groupon (or competitor intermediary), on your website, or on Facebook. More on that in an upcoming post.

1. Groupon Facts & Figures by Aman Kumra (March 2011)

2. You’re looking at $480M of Groupon’s gross revenue by Paul Butler (see here for legendary interactive version (IE not supported))

3. The Inevitable Rise (and Inevitable Fall?) of Groupon by OnlineMBA (Jan 2011)

4. If Groupon Flipped Their Model, Could It Unleash the Power of Networks? by Emergent by Design (Jan 2011) The answer is yes, by the way.

5. How Effective are Groupon Promotions for Business by MyCouponCodes (Dec 2010)


6. The Social Buying Universe by Flowtown (Oct 2010)

7. Groupon Revealed: The Pros and Cons by SiteJabber (Oct 2010)

8. The Visual Bible to Daily Deals Services: How Do Daily Deals Sites Work and How Do They Make Profit? by DailyBits

9. Group Couponing: How it Works by Paul Jacobson

10. Where it all began: The History of Coupons by Savings.com





  • Rocking Links – Kalenderwoche 15 | Social Media Marketing, SEO Blues & Rock 'n' Roll
    Rocking Links – Kalenderwoche 15 | Social Media Marketing, SEO Blues & Rock 'n' Roll

    […] Sehr zu empfehlen!Kurze PauseIch stehe einfach auf solche coolen Grafiken wie die bei MisterHonk10 Infografiken über Social CommerceHier geht es wie der Titel schon sagt um Infografiken über Groupon & Co. Auch wenn diese […]

  • Rocking Links – Kalenderwoche 15 | Creation 4 Free
    Rocking Links – Kalenderwoche 15 | Creation 4 Free

    […] 10 Infografiken über Social Commerce […]

  • 10张信息图让你更了解团购网站 | 微助力social社会化博客
    10张信息图让你更了解团购网站 | 微助力social社会化博客

    […] 原文链接:http://socialcommercetoday.com/all-you-ever-wanted-to-know-about-group-buy-in-10-infographics/ In category: 未分类 […]

  • 10张信息图让你更了解团购网站 | 微博营销 网络互动营销 社会化媒体营销 微助力
    10张信息图让你更了解团购网站 | 微博营销 网络互动营销 社会化媒体营销 微助力

    […] 原文链接:http://socialcommercetoday.com/all-you-ever-wanted-to-know-about-group-buy-in-10-infographics/ No tags for this post. 相关文章 社会化电子商务 ← [SocialBeta]社会化媒体话题微博一周(0411-0417) 是否应该将社会化媒体运营外包? → /* */ […]