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I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions on social networking sites.

Strategically, this purchase could be a smart move for Atrinsic, if brand storefronts in social networks such as the Alvenda powered 1-800-flowers take off as a new mode of online advertising that goes beyond brochureware to embrace DTC (direct to consumer) sales.

WPP, Omnicom, Interpublic and Publicis; cheque books at the ready…