So San Diego-based f-commerce newcomer TabJuice, offering brands and retailers free ‘design-focused’ pop-up fan-stores in Facebook has published a new social commerce infographic (embedded below) outlining 5 steps – for brands and fans – to social commerce heaven.
- Set up and announce the launch of your social commerce app
- Update strategically by keeping your fans in the know
- Interact with fans as if they’re stepping into your store
- Create exclusive deals to entice your fans
- Promote with fans by encouraging them to share purchases with friends
- Like the brand on Facebook to get access to exclusive updates
- Read news feeds and updates to be the first-to -know
- Browse and like new items you find
- Purchase items through the fan-store
- Share items by showing your friends what you just bought
Of course, there’s a whole lot more to social commerce than fan-stores on Facebook – from the integration of social technology into traditional stores and web-stores to a new generation of referral programs and shopping clubs that use subscriptions, group-buy and flash-sales to keep members sharing and coming back for more. But Tabjuice is fighting it’s fan-store corner, and the infographic offers a nice how-to-do-it summary.
But the question is will TabJuice, a joint-venture from Flank Digital and JCBI (co-founder of Tory Birch brand) and currently in public beta, be able deliver on its design-that-doesn’t-suck promise? Will you be able build a fan-store that looks as good at the Gilt fan-store with TabJuice? And will TabJuice be able to offer a decently designed analytics dashboard as good as Payvment’s upcoming offer, and a well-designed viral pop-up store that allows fans and their friends to buy directly from the newsfeed? If TabJuice can deliver decent design on these three features – it could become the Vacant of digital pop-up stores.