• Share on Google+

Useful list by Brendan Hughes over at Social Media Today, of 14 examples of social commerce – defined in the post as leveraging word of mouth referrals to support the sales process; harnessing the power of social and participatory technologies to drive conversions.

Check out the post for more details, but here’s Brendan’s list – a mix the usual suspects plus some not so familiar faces…  Good creative stimulus for social commerce planning…

  1. Dell (Dell Outlet Twitter deal feeds)
  2. TripAdvisor (onsite Social Layer with Facebook Social Plugins)
  3. Delta Airlines (‘f-commerce’ – e-commerce on Facebook with Alvenda’s store tab and newsfeed store)
  4. Mattel (onsite social layer with DecisionStep’s ShopTogether tool)
  5. Dropbox (referral program – more free space for referring new users)
  6. Groupon (group purchasing platform used by Gap, Body Shop and others)
  7. Tradepal (buying and selling within your social network)
  8. Zopa (peer-t0-peer loans)
  9. Dell (IdeaStorm – social suggestion board)
  10. NikeID (Create and Share product customization/personalization)
  11. B&Q (online DIY ‘social hub’ hosting)
  12. Meetup (facilitating offline communities)
  13. Starbucks (driving footfall with Foursquare check-in deals)
  14. EventBrite (delivering ROI from the share button)
  • Reply
    Author
    Tweets that mention 14 Social Commerce Examples from Social Media Today | Social Commerce Today — Topsy.com

    […] This post was mentioned on Twitter by Paul Marsden, Martin Duys. Martin Duys said: RT @marsattacks: 14 Social Commerce Examples from Social Media Today http://goo.gl/fb/N4IGq SocComToday […]

  • Reply
    Author
    groupbuy

    Definitely a few new faces that I haven’t seen. My favorite quote thus far is on the EventBrite blog:

    “True social commerce promises to leverage the speed and connectivity of social networks to drive sales transactions. It’s an elusive promise that many companies have struggled to realize, but those that do will disrupt industries and create a new scale of business.”

    If companies don’t buy into social commerce, they may find themselves in the same position that the music industry did when it decided to fight napster, i.e. music sharing platforms.

  • Reply
    Author
    This Week In Brand Strategy & Content – PSFK

    […] 14 Social Commerce Examples […]

  • Reply
    Author
    Le blog de Né Kid, agence d'intégration » La revue de presse de Né Kid – week 47

    […] 14 succès de social e-commerce. Toujours bon à garder dans un coin. Divers : […]

  • Reply
    Author
    Tweets that mention 14 Social Commerce Examples from Social Media Today | Social Commerce Today #socialnetworking — Topsy.com

    […] This post was mentioned on Twitter by Bharath Yadla. Bharath Yadla said: 14 Social Commerce Examples from Social Media Today | Social Commerce Today http://bit.ly/gV23p8 #socialnetworki… http://bit.ly/glwSs2 […]

  • Reply
    Author
    5 digital marketing trends Australian businesses are missing out on | The Social Skinny

    […] Here are some good examples of social commerce in action. […]

  • Reply
    Author
    How To Convert Facebook Fans into Paying Customers: 3 methods | It's Pixel Perfect

    […] Payvment Ecwid You can look HERE for a list of companies already making use of social commerce. Glenford Scott Genius. Follow […]