Event: L2 Social Commerce Clinic 2010 (New York)

Presented by L2

  • Date: October 15, 2010
  • Location: NYU Stern, 40 West 4th Street , New York, NY 10012
  • Theme: Driving and Deriving Revenues Online
  • Delegate Fee: $1000 (25% reduction with discount code SocialCommerceToday (max 25))
  • Event Link http://l2socialcommerce.eventbrite.com/

Event Overview:

  • Description: The Social Commerce Clinic is a half-day, intensive workshop that explores how brands can use their online properties to influence purchase decisions and increase sales. The objective is to give participants tactics, tools, and best practices for using social media, mobile, geo-targeting, email, SEO, and their own sites to make consumers more likely to transact online.
  • Format & Audience: The clinic is highly interactive and takes place in a classroom setting. Participants are encouraged to engage in dialogue. The curriculum is designed for executives and managers from prestige brands and agencies who will benefit from greater knowledge of social commerce’s new tools, trends, and best practices.

Agenda

8:15 REGISTRATION & BREAKFAST

9:00 Module 1: From Social Media to Shopping Cart

  • Driving online & offline sales through 2.0 platforms
    • SCOTT GALLOWAY |  Founder, L2: “Introduction: Social and the Move to Commerce”
    • FOSTER PROVOST | Professor, NYU Stern: “Using Social Data to Increase the Effectiveness of Advertising”
    • TOM PHILLIPS | CEO, Media6Degrees: “The Digital Embrace: How to Turn Prospects Into Consumers With Data”
    • ADAM LAVELLE  |  Chief Strategy Officer, iCrossing

10:45 BREAK

11:15 Module 2: The Innovators

  • The people and companies charting new territory in social commerce
    • PETER HORAN  |  Executive Chairman, Halogen Network: “Distributed Branded Content for Commerce”
    • CAM BALZER  |  VP of Marketing, Threadless: “Lessons Learned from 10 Years of Crowdsourcing”
    • JOHN CAPLAN  |  Founder & CEO, OpenSky: “Relationship Commerce: The Power of Trusted Networks in Driving Commerce”
    • SCOTT GALLOWAY & MAUREEN MULLEN  |  L2: “Best Practices: Lessons from the Digital IQ Index® and L2 Research”

1:30 CONCLUSION