Conference Title: The Rise of Social Commerce

Presented by Altimeter

  • Date: October 6th and 7th
  • Location: Four Seasons, Palo Alto, CA
  • Theme: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce
  • Delegate Fee: $2000 (+ $400 for pre-conference workshop)
  • Conference Link

Conference Overview:

Reinvent your brand.  Learn about social commerce.

Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. Join us to understand how to leverage these shifts to improve your brand.


Wednesday, October 6, 2010

  • 9:00 am – 12:00 pm: Social Commerce Strategy Workshop (Pre-event workshop held prior to Main Event: A facilitated case study on social commerce. (Registration for the Workshop does not include entry to Main Conference Program.)
  • 11:00am-1:00pm Attendee Registration
  • 12:00pm-1:00pm Lunch with Exhibits
  • 1:00pm-5:45pm General Sessions
    • A Groundswell Requires Open Leadership – Charlene Li, founder of The Altimeter Group, and author of the New York Times Bestseller Open Leadership
    • Rise of Social Commerce – What Is It? Why Should You Care? Michael Gartenberg and Lora Cecere, Partners of Altimeter Group
    • The Journey from Social Media to Social Commerce – Panel of Social Media Pioneers facilitated by Jeremiah Owyang, Partner Altimeter Group
    • How Does Social Commerce Change the Future Buying Experience? For consumer products? For electronics? In restaurants? – Case studies by leaders in the value chain
  • 5:45pm-6:45pm Reception with Speakers and Exhibitors

Thursday, October 7, 2010

  • 8:00am-9:00am Continental Breakfast with Sponsor Exhibits
  • 9:00am-12:00pm General Sessions
    • What is the Future of Mobility? How Does It Change the Shopping Experience? Technology panel of mobility leaders facilitated by Michael Gartenberg, Partner of Altimeter Group
    • How Does Social Commerce Change the Future of Buying Apparel? Visionary case studies and panel facilitated by Deb Schultz, Partner of Altimeter Group
    • How do we rewire the Organization to enable Social Media to Redefine Brand Loyalty? Panel discussion by Marcia Conner, Partner of Altimeter Group
  • 12:15pm-1:30pm Luncheon
  • 1:30pm-5:00pm General Sessions
    • How Does Social Commerce Transform Value Chain Relationships? Panel discussion with Supply Chain Leaders by Lora Cecere, Partner of the Altimeter Group
    • How Will Technologies Evolve to Support this Opportunity? Facilitated discussion with the audience with the Altimeter Partners
  • 5:00pm-6:00pm Reception with Speakers and Exhibitors