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Here’s a great digital innovation from Tokyo cocktail bar Logbar, a tablet-based interactive cocktail menu – browse, customise or even create your own cocktail (selecting glass, alcoholic ingredients, mixers and adornments) from the tablet menu. The fun bit about Takuro Yoshida‘s interactive menu is that you can add your own creation to the menu for others to …

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There are just two basic strategies in digital innovation in marketing – ‘help me‘ or ‘entertain me‘. Unfortunately, most digital marketing still falls somewhere else entirely, into a futile ‘interrupt me’ bucket… So here are 4o ‘help me’ examples of ‘marketing as a service’ (aka brand utility – mostly digital) for your delight and delectation …

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Hey Louis Vuitton! Forget Michelle Williams, the face that you’ve just paid big bucks to be the new face of your iconic luggage – take a look at Tile app instead. Sure, celebrity-endorsed print advertising in glossy mags is a tried and tested model – but in a digital world where traditional print is in managed decline, …

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Okay, so ‘thigh advertising’ is the new news in the mad bad world of advertising (see video below).  Girls selling thigh space for $65 a day, in return for which they add a temporary branded tattoo to their thighs, and agree to flash those thighs.  For example, in Tokyo, thigh ads have been used since …

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Here’s a smart digital innovation from Pepsi (TBWA Belgium) that’s upped the ante in the ongoing Vending Machine Wars between Pepsi and Coke. Although Coke is currently ahead with 10M+ views on YouTube for the Coke Zero/James Bond vending machine, the new “Like Machine” from Pepsi is a brilliant but imperfect glimpse of the future on product sampling. Simply …

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Social Commerce Today is rebranding today to reflect a broader focus on innovation in digital marketing. For three years, SCT has been flying the flag for a vision of social commerce that is more about marketing than sales; using social technology to deliver customer value by helping people shop smarter with their social intelligence.  Social technology is …

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Forget B2C, B2B or even P2P – the future is M2M – machine to machine communication. And forget virtual world vs. real world, in this M2M Internet of Things, the two are fused together in synthesis. These are the two central messages of a useful special report out today by the Financial Times: The Connected Business 2013. …

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Here’s a list of key statistics on the Post-PC era, put them together in preparation for a keynote at SYZYGY‘s conference later this month on digital innovation.  In the spirit of sharing, we thought you’d find them useful.  Bottom line, for digital innovation in or out of the social sphere, focus efforts on creating Post-PC experiences. Need convincing? …

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Your Facebook Likes can predict your sexual orientation with 88% accuracy . If you’ve Liked Desperate Housewives or Britney Spears, you’re more likely to be gay. On the other hand, Liking Shaq is predictive of heterosexuality. Liking Harley Davidson or the retailer Sephora is predictive of low intelligence, whereas Liking Curly Fries is predictive of high intelligence. …

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Here’s a great preview video, just released, and that’s trending right now of Google Glass showing more of its features: including the previously un-communicated ability to translate live. Shopping, in its most essential form is social –  one person buying from another  . But what if they don’t understand each other? Google Glass to the rescue – with …

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We just love this – it’s social commerce for consumer brands done right. Kellogg’s has opened a ‘Tweet Shop’ to launch its latest Special K range of Cracker Crisps in Soho, London.  Visit the store during this week’s social media week and pay-with-a-tweet for your sub 100 calorie pack of sea salt and balsamic vinegar, …

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Here’s a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. Based on a review of social commerce examples in Social Commerce Today, we’ve spotted a pattern – social commerce works when social features offer genuine social utility that …