Posts in category

Uberfication


Today, we’ve been speaking at the Accenture-sponsored FinTech Innovation and Disruption 2016 in London, presenting a disruptive UberInsurance concept based on the Uber model. You can checkout the presentation below (and download it here)- but here are the key points Insurance is ripe for disruption, and investors know it – $650M investment in #InsurTech in Q1 2016 alone …

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Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature event was how to move digital advertising to ‘higher ground’ (and out of the cheap seats of commoditised products). The downloadable deck makes the case that no amount of …

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Here’s a speed summary of the cover story of the June 2015 edition of Wired Magazine offering 40 lessons from big industry leaders – including Richard Branson, Clayton Christensen, and Rachel Botsman – on what businesses can learn from the poster child of digital disruption – Uber: “Love it? Hate it? Uber – 41 Lessons from a $40bn Phenomenon“. The article actually contains …

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Why do Uber-for-X businesses fail?  Here’s a summary of the top reasons for failure identified by Juggernaut, a platform and consultancy for Uber-for-X businesses. Beyond Juggernaut’s top reasons for failure, it’s important to understand the top reasons why Uber is successful. Uber is successful because it rationalises an inefficient market for repetitive high margin purchases with a marketplace model …

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Uber co-founder and chairman Garrett Camp has revealed his Next Big Thing, an Uber-for-stuff ‘request network’ that works like a Siri for shopping. Operator is a software-with-a-service app, like the experimental Magic service, that connects you with a network of virtual and human personal shoppers called ‘Operators’ who satisfy your shopper requests on-demand, and bring service with a digital smile to the world …

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Another land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services. Amazon Home Services: Handpicked Pros, Upfront Prices, Happiness Guarantee The first is Amazon Home Services, an Uber for cleaners, electricians, plumbers and all your home …

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Mashable calls ‘Magic‘ the logical extreme of the ‘Uber for X’ economy.  Magic is an on-demand mobile service where you simply text whatever you want – yes whatever you want – to Magic’s number, and they’ll get you it for a pre-agreed fee, paid on mobile via Stripe.  Started last week, Magic has received 18,000 requests in the …

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Another $1.7m funding for ‘convenience tech‘ as the digital industry rolls with the realisation that we only live for a few hundred months, so saving you time is saving you the most precious commodity that exists. Part of the Uber-for-everything trend, Uber-for-massage Soothe has just scored $1.7m funding to grow its US on-demand at-home massage services from a team of …

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So the new black in digital is ‘convenience tech‘, and the new Apple Watch is looking to become a poster-child in convenience tech for today’s ‘convenience economy’. It’s far more convenient to interact with many apps – from payment, to notifications and directions – without hauling out your phone.  It seems a such as small thing, but time and effort …

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Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world is progressing quite nicely with Uberfication (transforming the web into on-demand mobile services). Take for example Thomas Pink, the popular London shirt tailor …

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Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption and ‘convenience tech’. Uber, bank rolled by Google, is disrupting (destroying) traditional taxi services by delivering more ‘value’ (mostly convenience value) to ‘value-maximising’ consumers through a smart mix of ‘regulatory hacking’ and technology. And so digital innovators are seeking to ‘uberfy’ the world with …

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Every marketer should take a long hard look at what Uber is doing to the legacy taxi industry. Why? Because Uber teaches marketers is that digital disruption is not really about technology at all, it’s about economics. More specifically, Uber is about market rationalisation.  Uber is disrupting the economics of an inefficient taxi market built on monopolistic practices …

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