• Share on Google+

Here’s a smart use of Facebook by fashion retailer Topshop at this week’s London fashion week.  Watch a Facebook-connected live stream of the runway show (or see a recording), snap a pic with a Facebook connected cam (AKA “shoot the show”), and then buy what you see and hear – apparel, makeup, music. It’s social, it’s commerce – and critically, it’s something worth sharing. Access recording here – click on Unique show, top left).

We think Facebook and brands on Facebook should be making much more of Facebook Events; because people talk about events.  Stuff that happens to them, and that matters to them. If the point and commercial value of Facebook to brands is word of mouth management (and we believe it is), then brands should be using Facebook as an event channel to deliver brand experiences worth talking about – the unveiling of a new product or ad, an exclusive screening or even an exclusive retail event.

If you don’t want what happens on your Facebook page to stay on your Facebook page, use Facebook as an event platform.

  • Reply
    Author
    BDavBlogs – BDavis Designs LLC – bnew. byou. BDavis. » Topshop: Smart Use of Facebook as Event Platform at London Fashion Week [screenshots]

    […] Originally posted on Social Commerce Today by Paul Marsden […]

  • Reply
    Author
    List of Notable Social Commerce Events in 2012; 6 Opportunities for 2013… | Social Commerce Today

    […] Fashion retailer TopShop uses Facebook to stream shoppable Fashion shows […]

  • Reply
    Author
    best-workouts.bodybuildingx.biz

    In bodybuilding fitness, you strasin your body to the llimit andd your
    best weapon to prevent it from breaking under the tension is
    sleep. Many people believe that because bodybuilders –
    best-workouts.bodybuildingx.biz – are qquite strong,
    they don’t mind using needles; however, mos bodybuilders
    know that HGH injections can cause pain, discomfort and dangerous infections.

    Admittedly, exercise remains an important
    regimen to people aged 60 and above.