Consumer Psychology for a Digital Age

Top Twitter #Fails from Brands in a Twitter Stream Infographic

Here’s an original fresh infographic of top Twitter #fails from consumer brands that we put together yesterday for a course on reputation management in social media.

Our point was simple; there’s reputational risk in using social media for so-called ‘brand engagement’ (aka social spam); it’s far safer – and smarter – to use social technology to offer useful services to people, including making it easier to buy.

Social-as-Service beats Social-as-SPAM every time.

Enjoy and share.

(Click to enlarge, and let us know what we’ve missed and we’ll add them to the infographic).

Brand_Fails_Twitter_Lrg

Gap, American Rifleman, HMV, Tesco (that had just been caught selling horse meat in beef burgers), Urban Outfitters, President’s Choice, StubHub, Celeb Boutique, Red Cross, Vodafone, Bing, KFC, Clorox, Kitchen Aid, Kenneth Cole, Chrysler

Comments (2):

  1. Kevin

    July 2, 2013 at 19:35

    Explain how the American Rifleman post was an epic fail.

    Reply
    • Andrew Saliga

      July 11, 2013 at 05:41

      Unfortunately, the American Rifleman tweet was an auto-tweet that was sent out shortly after the Aurora theater shooting.

      Reply

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