Here’s an original fresh infographic of top Twitter #fails from consumer brands that we put together yesterday for a course on reputation management in social media.

Our point was simple; there’s reputational risk in using social media for so-called ‘brand engagement’ (aka social spam); it’s far safer – and smarter – to use social technology to offer useful services to people, including making it easier to buy.

Social-as-Service beats Social-as-SPAM every time.

Enjoy and share.

(Click to enlarge, and let us know what we’ve missed and we’ll add them to the infographic).

Brand_Fails_Twitter_Lrg

Gap, American Rifleman, HMV, Tesco (that had just been caught selling horse meat in beef burgers), Urban Outfitters, President’s Choice, StubHub, Celeb Boutique, Red Cross, Vodafone, Bing, KFC, Clorox, Kitchen Aid, Kenneth Cole, Chrysler