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Top Trends


At the end of every year the influential Oxford English Dictionary names a new “word of of the year” based on popularity and cultural impact. And the latest contenders making it to the podium all have digital DNA – the ubiquitous “selfie”, the much shared (and maligned) Miley-tastic “twerk” and the zombie-retailers worst nightmare “showrooming”. …

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It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them. So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on three big themes: video marketing, “agile marketing” and content marketing: Video Marketing …

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Inspired by Alex Osterwalder’s Business Model Canvas, Trendwatching.com has released a free, simple but smart tool to help you identify (digital) innovation opportunities from consumer trends (direct download). The Trend Canvas walks you through the process of turning an observed trend into an innovation opportunity by helping you identify underlying needs, drivers of change, who is impacted, …

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Honda’s new smartphone app prevents you from texting whilst driving (video/download). Good or bad? In ‘Safemode’, the Honda app certainly delivers branded utility*. But do we want paternalistic car brands? The case for yes is simple; we’re addicted to texting, and exhibit a Pavlovian desire to reply immediately whenever we hear that IM ping – even whilst …

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Want to know the next big thing is in marketing innovation? It’s Chinese business models of course… According to Martin Sorrell, CEO of WPP speaking at the  IAB MIXX conference in New York yesterday. “If you said to me, ‘What’s the next big thing?’ I would say it’s Chinese business models. We in the West think we …

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“If it has a Product Code, Amazon will kill you”. True for small online stores, and even more true for in-store retail? Well in-store retail is fighting back – fighting digital fire with digital fire – using digital POS (point of sale) technology to… Turn legacy in-store commerce into ‘destination commerce’ experiences worth visiting and… …

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Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute) on 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space. All offer compelling original or curated content, consistently delivered (they …

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