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Top Trends


We’re at unbound 2016 London – the big digital innovation festival – and people, including the British Royal Family (Prince Andrew – Duke of York) are buzzing about ‘interface’ being a big buzzword for 2017.  And it’s not only what you think. Yes, there’s a lot of talk of new human-technology interfaces – voice, haptics, AI, VR, AR. If …

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Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build value, drive sales and boost loyalty. There’s some good practical thinking in there with some stimulating examples. Psychologically, recommendations #1, #2 and #10 are particularly strong. Enhancing Purchase …

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What does a Unicorn look like in 2015? Below you’ll find the ‘Unicorn 100’ – a new list now over 100 ‘Unicorns’ have been spotted in the wild –  privately held tech startups with investment valuations of $1bn and more.  Taken from a new report from KPMG and CB Insights, the Unicorn 100 list is a …

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2014 was another wondrous year for Content Marketing – so here’s a selection of the finest examples of the year’s content marketing on Twitter in an infographic Now That’s What I Call Content Marketing 2014 [PDF, editable Keynote]. In 2014, B2C content marketers found themselves in hashtag hell. Some real gems included US Airways posting pornography on …

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So the new black in digital is ‘convenience tech‘, and the new Apple Watch is looking to become a poster-child in convenience tech for today’s ‘convenience economy’. It’s far more convenient to interact with many apps – from payment, to notifications and directions – without hauling out your phone.  It seems a such as small thing, but time and effort …

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Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world is progressing quite nicely with Uberfication (transforming the web into on-demand mobile services). Take for example Thomas Pink, the popular London shirt tailor …

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Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption and ‘convenience tech’. Uber, bank rolled by Google, is disrupting (destroying) traditional taxi services by delivering more ‘value’ (mostly convenience value) to ‘value-maximising’ consumers through a smart mix of ‘regulatory hacking’ and technology. And so digital innovators are seeking to ‘uberfy’ the world with …

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What do top fashion models – Gisele Bündchen, Candice Swanepoel, along with Naomi Watts and virtual icon Hatsune Miku have to do with content marketing?  Everything. Here’s a short deck for download that explains all What the ?#%& is Content Marketing?, put together for this summer’s Digital Innovation Day by SYZYGY group of digital agencies, covering …

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Google has just published a report segmenting ‘Gen C’ (connected consumers) into three ‘seeker’ profiles based on their primary motivation for going online Entertainment seekers Connection seekers Information seekers Logically enough, Google suggests that your digital marketing should start with – and match up to consumer motivations.  But, according to Google – information seekers should be your priority because …

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Birchbox, the popular beauty box subscription service, received a $60m cash injection this week valuing the subscription commerce startup at a cool $485m. Reporting 800,000 subscribers, and with estimated revenues north of $125m, Birchbox is a next-generation beauty magazine, where the ‘pages’ are made out of product samples not paper.  Rather than take out advertising …

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Today, the NYPD is reaping the rewards of outsourcing content production in it’s #myNYPD content marketing campaign to unpaid consumers. The good news is that campaign has become a huge success – the request from the NYPD for people to tweet a photo of themselves with police officers – along with #myNYPD hashtag has resulted in #myNYPD becoming …

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Whilst the web is all of a twitter over the new Twitter Page design, features and functionality (and yes it does look like Facebook), if you step back from the details you see where Twitter is headed.  The new design suggests that Twitter is positioning itself as your shiny new content marketing hub – a …

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