What do top fashion models – Gisele Bündchen, Candice Swanepoel, along with Naomi Watts and virtual icon Hatsune Miku have to do with content marketing?  Everything. Here’s a short deck for download that explains all What the ?#%& is Content Marketing?, put together for this summer’s Digital Innovation Day by SYZYGY group of digital agencies, covering latest innovations in content marketing…

Key points/examples

  • Although content marketing formats (se of publishing channels as opposed to advertising channels to achieve marketing objectives) include traditional email newsletters, website blogs, viral videos and promotional microsites, there are some exciting innovations emerging in content marketing formats
    • Shoppable E-zines (Net a Porter’s Porter magazine featuring Gisele Bündchen)
    • Shoppable videos (Candice Swanepoel for  Juicy Couture)
    • Self-publishing products (e.g. activity trackers that publish sharable data to personal dashboards – a personal favourite of Naomi Watts)
    • Augmented reality packaging (e.g. scan a product to see published information – reviews, product info etc…) – Domino’s Hatsune Miku
    • Real-time video (e.g. Red Bull ‘Stratos’ stunt)
    • Digital art (e.g. Debenhams department store working with gather.ly artists)
    • Video explainers (e.g. L’Oreal makeup guides, haul videos)
    • Content-based apps (e.g. Michelin guide apps and e-books, Red Bull’s The Red Bulletin app)