Consumer Psychology for a Digital Age

Top 50 Facebook Stores, Top 20 Facebook Store Solutions

Want to know who’s doing what, and with which technology partner in the fabulous world of f-commerce?

Then look no further.

Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as captured by f-commerce consultant Steven Hall, from 150 hours of sleuthing with his research team (and then a little editing from us, adding in some omissions).

All in all, it’s very a mixed bag that compares apples with pears in the Facebook world of social commerce. Some of these f-stores are basically no more than glorified banner ads linking to product pages on external websites – whilst others are fully fledged stores that handle transactions within the Facebook environment.

But the list is still a useful reference  resource – since browsing through it you’ll get an clear idea of what is currently being deployed in terms of f-commerce today.

Of course, it’d be nice to list the f-stores by sales – but the world is currently not that nice, and we have no access to that data – so the list is ranked by page ‘likes’.


20 Leading* F-Commerce Software Solution Providers

* Powering f-stores on Facebook pages with 100K+ likes (size, isn’t everything  – we know – and we’re compiling a full directory, including new solution providers). But do let us know if we’ve missed any f-commerce software being used on pages with 100K+ likes.

Top 50 Facebook Stores*

  1. Lady Gaga (29,866,781) (Music) (Bravado)
  2. Justin Bieber (22,796,867) (Music) (Bravado)
  3. Starbucks (19,970,760) (Retailer) (Custom)
  4. Green Day (13,066,082)(Music) (Bravado)
  5. Grey’s Anatomy(12,238,638) (TV) (ShopIgniter)
  6. Muse (8,766,601) (Music) (?)
  7. NBA (7,685,026) (Sports) (Milyoni)
  8. Dexter (7,249,844) (TV) (Milyoni)
  9. Desperate Housewives (7,086,194) (TV) (ShopIgniter)
  10. Lost (7,008,866) TV (ShopIgniter)
  11. Jason Mraz(6,971,319) (Music) (Bravado)
  12. UFC: Ultimate Fighting Championship (4,895,618) (Sports) (Milyoni)
  13. George Lopez (4,859,046) (Celebrity) (?)
  14. Liverpool FC (4,693,373) (Sports) (?)
  15. WWE (4,586,089) (Sports) (?)
  16. 30 Seconds to Mars (4,531,521) (Music) (?)
  17. I Love Being Black (4,125,177) (Product/Service) (Payvment)
  18. Batman: The Dark Knight (3,964,032) (Movie) (Milyoni)
  19. Celtics (3,479,433) (Sports) (Milyoni)
  20. Best Buy (2,605,309) (Retailer) (8th Bridge)
  21. The Bad Girls Club (2,496,373) (TV) (Milyoni)
  22. Discovery Channel (2,434,369) (TV) (Milyoni)
  23. The Breast Cancer Site (2,293,656) (Charity) (SortPrice)
  24. Dave Matthews Band (2,139,775) (Music) (Bravado)
  25. Vans (2,046,923) (Product/Service) (Fluid)
  26. It’s Always Sunny In Philadelphia (1,994,925) (TV) (Milyoni)
  27. The Animal Rescue Site (1,951,204) (Charity) (SortPrice)
  28. Reba (1,777,824) (Music) (Moontoast)
  29. The Miami HEAT (1,695,371) (Sports) (Milyoni)
  30. Old Navy (1,688,134) (Retailer) (Adgregate Markets)
  31. Kid Rock (1,668,282) (Band)
  32. Official Need For Speed (1,547,969) (Game) (Fluid)
  33. Chelsea Handler (1,527,288) (Celebrity) (?)
  34. JCPenney (1,483,725) (Retailer) (Usablenet)
  35. Castle (1,294,555) (TV) (ShopIgniter)
  36. Old Spice (1,314,395) (Product/Service) (Custom)
  37. Deftones (1,178,593) (Music) (Bravado)
  38. Silly Bandz (1,083,684) (Product/Service) (Shop Tab)
  39. Children Of Bodom (1,039,116) (Music)
  40. (RED) (1,022,681) (Product/Service) (?)
  41. Indianapolis Colts (982,533)(Sports) (?)
  42. Pawn Stars (977,029) (TV) (Milyoni)
  43. Modest Mouse (938,572) (Music) (?)
  44. Five Finger Death Punch (836,320) (Music) (?)
  45. DOG The Bounty Hunter(808,484) (TV) (Milyoni)
  46. Kick-Ass (807,463) (Movie) (Adgregate Markets)
  47. AFI (769,657) (Music) (Bandmerch)
  48. Cabela’s (753,841) (Retailer) (Shoutlet)
  49. Cougar Town (752,602) (TV) (ShopIgniter)
  50. Interpol(685,347) (Music)
  51. Metal Mulisha (648,442) (Sports) (8th Bridge)
  52. Coheed and Cambria (638,544) (Music) (Cinderblock)
  53. Urban Outfitters(626,331) (Retailer) (Adgregate Markets)
  54. Paranormal State (533,382) (TV) (Milyoni)

* By number of page “likes” (E&OE) – list expanded beyond top 50 as updates are received

A word of warning. Do take these lists as an indicative snapshot of the f-commerce market, not an accurate representation of it – number of likes is unlikey to be a good proxy for store sales, and there are certainly many omissions (we’ve added some – let us know what we’ve missed/got wrong).

But kudos to Steve for putting the original list together – his PDF can be downloaded here (no embedded links alas or data on page/store popularity – but we’ve added these for you in the list below).

Again, let us know of any popular e-commerce enabled pages that should appear in the list, any errors, or missing data (marked with a ?).

Given these caveats – the list of f-commerce software providers below is probably more useful than the list of stores themselves – which are in a state of, to put it politely, flux (Facebook is making big changes to how f-stores are implemented (no tabs, just app menu, iFrames not FBML – new dimensions etc), so many stores look a mess right now: This evening the much vaunted ASOS store is the wrong size and squeezing down the sidebar…  Normality should be restored soon.

But for now, this list does give an interesting overview of the early movers and shakers in f-commerce, a feel for what’s possible, and insight into the sectors that are trailblazing with this nascent technology (music, sport, TV and film…).

Comments (88):

  1. AJ

    March 11, 2011 at 07:09

    Great article again.. but what happened to ASOS ? What do you mean by wrong size and squeezing down the sidebar? It didn’t preform all that well?

  2. AJ

    March 11, 2011 at 07:12

    O is there any insight of what the ROI of those stores is? Cuase that would make it even more intresting. Lady is on top of the list but the ROI could be less than lets say Old Spice….

  3. Jane Munk

    March 11, 2011 at 07:21

    Just got a call from Freestart PLC offering me an online F store for £99 + vat per annum. Is this the right move? Any advice would be greatly received.

  4. Gerardo Dada

    March 11, 2011 at 12:18

    Good article, interesting list. Now – is anyone actually selling stuff on Facebook? From my humble vantage point, there is a lot of shiny object chasing, I haven’t seen anyone share any meaningful sales number on their F-Commerce initiatives.

    Alvenda, who provides of f-commerce solutions for companies like 1-800 Flowers, Hallmark, Delta, Land’s End and Best Buy reached a daily sales record in December of $100K sales total for al the stores they manage. That’s less than $3 million total aggregate sales per month across all their clients.

    It is fine, as long as brands approach F-Commerce as an experiment – business model that has not been proven yet. Right?

  5. Kyle

    March 14, 2011 at 13:39

    Has anyone experimented with the solutions listed above? I’ve heard some good things about Ecwid recently.

  6. Aimee Quemuel

    March 14, 2011 at 13:42

    Nice list. FYI, Grey’s Anatomy is a ShopIgniter site. Also, here are a few more that should be added to the list. Again, all powered by ShopIgniter.

    Desperate Housewives: 7,051,822
    Lost: 6,983,504
    Garfield: 2,083,127
    Castle: 1,284,348
    Cougar Town: 749K

    • Paul Marsden

      March 15, 2011 at 14:28

      Hi Aimee, thanks for the update – I’ve updated the list accordingly (shop on the Garfield page isn’t showing for us though…)

  7. Chris Small

    March 15, 2011 at 05:43

    To answer the question of whether facebook stores are actually working for the businesses using them … shopping on facebook is indeed very new which some recent research from shoppercentric indicating that 6% of people have purchased from a facebook store, this will change markedly over the next 12 months or so. Not least because most people ‘like’ a business page (68% accroding to tresearch by to find out about products, promotions and discounts. In our opinion, given so much time is spent on facebook that it is a logical step for people to want to take up thje offers and dicounts available without leaving facebook. This short video includes facts and figures on shopping on facebook as well as some case studies of large and small businesses delivering sales.

    Your readers might like to check out VendorShop ( or VendorShop is a free solution that is very user-freindly. With over 15,000 stores, we are also Payvment’s biggest competitor.

    • Paul Marsden

      March 15, 2011 at 14:26

      Hi Chris, thanks for this – great update.

  8. Patrick Grogan, ShopIgniter

    March 15, 2011 at 15:13

    Two follow up points on whether there is ROI:

    Blog post from ShopIgniter CEO, Matt Compton highlighting how its not just about putting a store in Facebook, its optimizing the social network – The Facebook Store is the First, and Last Step:

    CIO Article: An example of a company that has embraced this idea of f-commerce being focused on the upstream decision making process and driving 20% of sales inside of Facebook

  9. Hendrik Maat

    March 17, 2011 at 17:47

    Hi there from europe,

    You seem to have forgotten to checkout the european market. We are marketleaders here with 500+ shops in our database. Full blown Facebookstore plus integrated group couponing functinality for online shops.

    Just to let you know… Our website will be translated soon.

    Greetings from the austrian mountains,

    Hendrik Maat

    • Erick

      December 31, 2011 at 20:41

      Hi Hendrick. Does ShopShare work in Asia?

  10. Wayne Thomas

    March 28, 2011 at 07:05

    Morning Jane,

    My name is Wayne Thomas, I work for Freestart Plc who provide fully F-commerce stores within facebook for just £99+vat per year

    Please see some of the stores we have already done below:

    This is a fantastic product, at a fantastic price, a must for all businesses

    so Jane, this would be a great product to promote your company

    Freestart Plc
    Tel: 0800 5244621
    Wayne Thomas

  11. Hendrik Maat

    April 7, 2011 at 20:17

    @ Wayne,

    I don`t know i a canvasstore produces the same results as a properly done Facebookshop within the merchants own facebookpage…

    Just saying…

  12. Social Commerce

    June 9, 2011 at 21:40

    I’m very keen to know how many of these social commerce companies will make it through the next 3 years. How they adapt to Facebook’s Graph API is a critical key to success.

  13. Tom

    June 12, 2011 at 16:05

    I dont understand how vendorshop makes their profit? Are they purely trying to build clientelle with their core product being free, and then eventually try to monetize by adding additional features they can charge for? Does anyone have some insight on this?

  14. Dima

    June 23, 2011 at 04:53

    Thanks i was looking for that ….

  15. Yasmin

    June 23, 2011 at 04:56

    Ausome !! I wonder… Are all of you as addicted to facebook as I am?…

  16. kevin

    September 18, 2011 at 13:30

    As a designer, i would definitely recommend since you have complete controle over the design of the facebook store.

  17. Social Commerce

    September 29, 2011 at 11:42

    Thanks for the post, This was exactly what I needed to see.Good list, keep up the good work

  18. Laura Valverde García

    November 15, 2011 at 18:15


    I know I am late, but Beetailer is also running Facebook stores and social promotions with existing online stores. We support Magento, Shopify, Magento Go and Prestashop, in addition to run native stores.

    Some of our customers are Selena Gomez 24MM, Nirvana 13MM or Angry Birds 10MM.


  19. Joe Rinehart

    December 4, 2011 at 21:01

    Great information! Actually one of the best E-commerce (Opps F-commerce these days) that I’ve stumbled into so far! I suspect I’ll be playing and testing a few more days now – LOL

  20. Mia Perry

    December 17, 2011 at 15:42 a leading F-commerce platform designed for automatically importing web stores into Facebook, fully customizing them to fit both the Facebook arena and the original store look & feel. We pride ourselves in being the first ‘by the merchants for the merchants’ F-commerce platform, providing a way to discover new products in the Facebook ecosystem.

    To create your Facebook shop Go To > try it out for Free! customize it to your brand, No development or designing skills are required, it takes 2 minutes to set it up.

    Our solutions are designed to take full advantage of Facebook’s social features, including like, comment and our Cross-Platform share box.
    Providing the merchants with as many tools as possible for gaining more fans, purchases and data.

  21. Valerie Dear

    December 21, 2011 at 12:54


    One question – which one will let you put items into your cart and let you keep these till you go to check out? Most of these dont! No item is actually yours and someone can still buy it while it is in your shopping cart. I work in the preloved business and sell mostly one-offs which are all listed at a particular time each week. This means that it is a feeding frenzy and every customer is going for the same items (which I dont have multiples off). So, how dissapointingis is it that when you reach check out you realise that someone else has bought half your cart? Help!!

  22. Burton Estate Agents

    January 9, 2012 at 02:32

    Just wish to say your article is as astounding. The clearness in your publish is simply spectacular and that i could assume you’re an expert in this subject. Fine with your permission allow me to seize your feed to stay up to date with impending post. Thank you a million and please continue the rewarding work.

  23. Paul Wittenberg

    April 26, 2012 at 21:52

    Time for a ’round 2′ to this post. Where is the market now?

  24. Raavi

    June 8, 2012 at 08:06

    Excellent article and very helpful for people / businesses looking for social-commerce options esp with Facebook. Facebook has become crowd puller and hence all businesses want their presence on Facebook. Going one step ahead, rather than just making your business presence feel on Facebook, its much better to actually engage customer on Facebook by selling directly to them.

    I would like to request the author of this article to also consider adding which is India’s first and fast becoming preferred facebook-commerce platform for businesses. Here is the link which explains about facebook store option on RetailEMall –

    If you face any issues or have any queries, contact them through phone or email, you will get quick response from their team.

    • Samanta Sarni

      February 16, 2013 at 13:45

      Hello! I was wondering what other Facebook shops are famous in India…Could you share a few other facebook shop links (in India).

      Thank you

  25. Alex

    August 17, 2012 at 16:03

    Is there any sales stats available for this stores? Number of likes is not a good metric to measure e-commerce store performance. Do not you agree?

  26. Jason

    October 4, 2012 at 17:57

    I’ve read articles arguing that f-commerce is a fad, just like how people argued that Facebook was a fad. In my humble opinion, Facebook commerce is here to stay, just that the model is taking its shape over time, we just have to wait and see. I’m not sure about how people in the states and Europe actually make money selling on Facebook, to what I see in some Asian countries this is something big, just that the way they’re doing it is a bit old school, it only take a really useful software to tackle this big group of active sellers on Facebook.

  27. Search Hub

    November 8, 2012 at 06:37

    I was looking for more ecommerce sites. Great list anyway. Thank you for sharing.

    • yoann N.

      December 5, 2012 at 13:17

      Hey Extra virgin Olive oil shop owner Magento is not a Facebook shop it is an e commerce plateform in regular channel.
      If you want to have a shop on Facebook, I know a facebook app that will soon integrate Magento.
      That is Easy Social Shop.
      Take a look !


  28. download magento

    March 6, 2013 at 06:52

    Just desire to say your article is as amazing. The clearness for your post is simply cool and that i can suppose you’re an expert on this subject. Fine together with your permission allow me to grab your RSS feed to stay updated with impending post. Thank you a million and please keep up the rewarding work.

  29. Raphael

    May 17, 2013 at 04:52

    Hi Paul,
    Just an update for your list. Our F-Commerce solution Meu Shopping ( has a few clients that can be included at your list.

    Reserva (1,617,813) (fashion)

    Huck (874,130) (fashion)

    Colcci (534,072) (fashion)

    4BTS (967,274) (travel)

    Your material is very goog. Keep the good work ; )

  30. Adnan Akhtar

    May 22, 2013 at 15:03

    Hey paul can you tell me a solution that does n’t requires any payment and sets up a shop on facebook?

    • Larry

      January 14, 2014 at 22:19

      Hey Adnan,

      I’d recommend using Soldsie to sell on Facebook. It’s a social commerce platform that integrates with Facebook and Instagram and allows users to make a purchase by just commenting ‘Sold’. You can learn more about them through their website (

  31. Tina Michaels

    May 30, 2013 at 12:22

    Hi! If you are a freelancer, designer or small manufacturer, you can use to create a free shop. They have a great Facebook shop application that allows you integrate your ezebee-showroom flawlessly into your facebook fan page. It will automatically add the “Shop” Icon to your page and is done in really only a few minutes…

    ezebee is completely free to users, so checking is out is really simple…

  32. sonya

    June 9, 2013 at 13:04

    For your quirky gifts and jewellery check out this page

  33. Claire

    June 27, 2013 at 11:21

    Hi! Thank you for your article, very useful. I tried Boosket, it’s quiet good. They have a free plan so that you can check wether you like it or not. It’s easy to set up. I’ll try other solutions just to compare.

  34. geoff

    October 10, 2013 at 01:33

    A quick update for you. Payvment on your list is no more. Plus if you want to sell from any website or blog securely with copying and pasting a snippet of code you should check out and add this to the list. Its very easily and quick. Requires no setup. Integrates with Facebook, Twitter and Pinterest. It also has a free facebook store app. No upfront costs or monthly charges, it only charges a flat fee per sale.

  35. George Tompeas

    April 19, 2014 at 15:17

    correction of link
    Also is a solution for joomla based eshops to intergrate with facebook .Convert the joomla selection list of product to facebook tab store

  36. Christopher

    June 2, 2014 at 14:06

    Good afternoon!

    A very good example of a real facebook shop for anyone insterested is
    I hope you do not consider my post as spamming, because my post is very relative and our app is highly customisable with grat option in editing the layout.
    Please contact with us (info at webintel dot gr)

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    August 6, 2014 at 13:07

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  40. John

    April 20, 2015 at 09:39

    I tested Shopify, Ecwid, both are good but you need to pay for each solution, As i have a small business i can’t pay for the solution then i looked for free solutions . and i found

    and i think i found the best solution for me and i think it can be good for small business like mine. it’s totally free and for always for small stores (to 50 products )

  41. Emma Harper

    April 28, 2015 at 10:55

    Hi Paul, the post is great, but a lot of these companies are not active anymore. I’ll be happy if you can add us to the list. we’re one of the pioneers when it comes to Social Commerce, with over 80,000 merchants that use our Facebook shop solution on a daily basis.

  42. Djamel

    April 28, 2015 at 16:08

    Hi Paul,

    Nice post but as Emma said , all these Store has not more Facebook Store, maybe we should update the list, or write an article why they decided to not more use Facebook commerce.

    and is it possible to add our solution , we are not a pioneers like StoreYa . we are a start up. we focus on Micro and small business and specially for crafters. soo we offer a free solution (up to 50 products for free0 which can be a real issue for small business

  43. Anna

    September 10, 2015 at 17:44

    Just an FYI … You should probably update this list as I have been looking at the first 32 links and MOST do NOT have any type of sales on their Facebook pages at all. I have found 4 out of 32 that still have Sales on their accounts.


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