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Channel Advisor’s latest Facebook Commerce Index is out, a free listing and analysis of the top 25 US retailers on Facebook by fan count.  Victoria’s Secret, adidas Originals and Victoria’s Secret Pink are the most popular retailers on Facebook

Whilst the index is called Facebook Commerce, it’s not about commerce, it’s about fan-count (although some big retailers in the US with big Facebook fan-counts do seem to be missing – Zara (10,491,047) and H&M (8,642,968)).

Nevertheless, if you needed an excuse to go to the Victoria’s Secret pages, now you have not one, but two.

And, no there are no more “You Like This” Victoria’s Secret Facebook panties left. (We checked.)

Rank Prev. Rank Retailer September
Fans
September
Increase
September % Increase
1 1 Victoria’s Secret 15,307,759 210,978 1%
2 2 adidas Originals 11,165,986 175,350 2%
3 3 Victoria’s Secret Pink 10,413,662 84,249 1%
4 4 Walmart 9,323,010 522,645 6%
5 5 Burberry 8,598,039 513,818 6%
6 6 Levi’s 7,464,384 181,213 2%
7 7 WWE 6,760,135 104,617 2%
8 8 Lacoste 6,526,625 123,563 2%
9 9 Hollister Co. 6,044,509 109,249 2%
10 10 Kohl’s 5,774,477 53,851 1%
11 11 Target 5,578,391 137,541 3%
12 12 Abercrombie & Fitch 5,450,902 91,143 2%
13 13 American Eagle Outfitters 5,425,455 76,510 1%
14 14 Gucci 5,375,022 116,216 2%
15 15 Aeropostale 5,221,075 72,332 1%
16 16 Forever 21 5,152,065 69,279 1%
17 17 Nike 5,132,174 151,724 3%
18 18 Best Buy 4,729,191 564,091 14%
19 19 Ralph Lauren 4,017,496 123,909 3%
20 20 NFL 3,948,754 136,364 4%
21 21 Hot Topic 3,540,718 57,209 2%
22 22 Dolce & Gabbana 3,319,258 60,959 2%
23 23 GameStop 2,842,519 85,181 3%
24 24 Old Navy 2,527,573 72,762 3%
25 25 Macy’s 2,514,069 182,338 8%

 

  • Reply
    Author
    Titus Darley

    What about H&M and Zara? The world is a lot bigger than the US……:-)

    • Reply
      Author
      Paul Marsden

      Hi Titus, thanks – you’re right of course – I’ve updated the post.

  • Reply
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