So here are the top (most popular) consumer content marketing techniques used, according to the useful 2014 State of the [Content Marketing] Nation presentation from Content Marketing Institute: B2C Content Marketing 2014 benchmarks, budgets, and trends.  (NB It’s US focused, with a sample 307 B2C marketers, but gives you an idea of the tools used).

% of marketers who…

  1. Publish on Social Media Sites (other than blogs) – 88%
  2. Publish Articles on Website – 78%
  3. Publish e-newsletters – 76%
  4. Publish on a Blog – 72%
  5. Publish on Video Sites – 72%
  6. Present at In-person Events – 65%
  7. Publish Articles on Other Websites 61%
  8. Publish Mobiel Content 46%
  9. Publish Microsites 43%
  10. Publish Case Studies 41%
  11. Publish Infographics 40%
  12. Publish Mobile Apps 39%
  13. Publish Online Presentations 39%
  14. Publish in Print Magazines 37%
  15. Publish White Papers 31%
  16. Publish Annual Reports 30%
  17. Publish Digital Magazines 30%
  18. Publish Webinars/Webasts 30%
  19. Publish Print Newsletters 29%
  20. Publish Research Reports 28%
  21. Publish Licensed/Syndicated Content 25%
  22. Publish Books 24%
  23. Publish eBooks 23%
  24. Publish Podcasts 19%
  25. Present at Virtual Conferences 18%
  26. Publish Games 17%

The report also gives real world top objectives of for consumer content marketing for (Brand Awareness 79% Customer Acquistion 71% CustomerRetention/Loyalty 65% Engagement 64% Website Traffic 62%), and metrics used to measure content marketing (Web Traffic 66%, Social Media Sharing 52%, Time Spent on Website 46%, Direct Sales 44%, Qualitative Feedback from Customers 43%, SEO Ranking 41%). (and yes, there’s a mismatch – but this is about how it is, rather than how it should be…).