Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (  It includes a top 10 checklist for retailers starting out on the social media journey

  • Top ten checklist for retailers starting out in social media
    1. ‘Listen’ and monitor key relevant groups/forums to see what is being said about you, your products etc (20 Free Buzz Monitoring Tools)
    2. Do an online brand mapping & social web analysis (Get a consultant  to do an audit and gap analysis(or do it yourself) on your stated proposition/products and what people are actually saying)
    3. Find someone internally (or hire part time, get a student) with the right ‘conversational skills’
    4. Set up Twitter accounts for your brand / branded products or services (even if just to stop namejacking)
    5. Set up a profile on just one social network (the most relevant to your market e.g. Facebook, MySpace, Bebo etc.) and experiment
    6. Set up LinkedIn company profile –esp. if you have corporate customers, or are B2B
    7. Blog on your site –e.g. from buyers, product specialists, customer service
    8. Add a Forum (onsite or offsite)
    9. Add Ratings & Reviews –…even if done “manually” by sending emails to customers for feedback or even if staff reviews
    10. Measure it properly…

Not sure the presentation is supposed to be up there, as it’s Econsultancy premium document, so don’t be surprised if it disappears…