Amalia Agathou over at TheNextWeb has posted a useful “6 Do’s and Don’t of f-commerce” (executing transactions in Facebook without leaving the network or leveraging the open graph by integrating Facebook into traditional site-based e-commerce platforms).
Check out the article, but here are Amelia’s 6 Do’s and Don’ts – with screenshots to help with planning.
- Do: Give your fans special treatment (e.g. Nine West offering fans 15% discount, or Rachel Roy “only available on Facebook” jewelry
- Don’t: Neglect your looks (f-store design matters – the P&G’s Pampers Store sets the standard
- Do: Make a pop-up store (temporary stores for events and flash sales e.g. Disney’s Toy Story ticketing, and P&G’s Old Spice campaign merchandise store and their Pantene ‘get-it-first’ store)
- Don’t: Rely on just an F-store. (Enrich the customer experience with social features (Macy’s Magic Fitting Room)
- Do: Provide a holistic experience. (Bring Facebook to your e-commerce site (with social plugins and the open graph) as well as e-commerce to your Facebook page (e.g. Levi’s friends store, Amazon Facebook login)
- Don’t: Neglect customer service. (f-commerce is real time commerce – are you ready to respond to questions posted to your wall?)