Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and discounts. Social customers expect products and promotions from the brands they engage with, and flash sales, done right, can serve to meet the expectations of Facebook brand fans.

That “done right” part is the key. Flash sales need to balance expectations, engagement and conversion to drive revenue and momentum for a product.

Based on its experience in working with brands such as Nike Golf, Kaenon Eyewear and Steve Alan, social commerce platform provider ShopIgniter put together this nifty inforgraphic where the company shares some Facebook + flash sales dos and don’ts.

ShopIgniter flash sales infographic