The Rise of the Social Vending Machine: Pay-With-a-Tweet Tea, Free-for-a-Friend Coke [Video]

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Here are two great examples of how social can enhance the (typically dull) vending machine experience;

Coke installed oversize vending machines – called the Friendship Machine – with a two-for-one offer button so high up on the machine it required people to work together – giving a friend a helping hand, or rather leg-up to reach it, and get two Cokes to share. Coke sales from the machines were 1075% higher than regular vending machines.

More innovative from a technical point of view is the BevMax 4.45 from  BOS Ice Tea: The South African brand  has rolled out a Twitter activated vending-machine.  To get a free sample, people have to send and share a tweet (@bos BOSTWEET4T) and the machine delivers a free sample (thanks to James Briscoe of Unique Digital for the heads up).

As we reported last year Pepsi has been pioneering the social vending machine last year with a prototype that allowed you to gift a Pepsi from a vending machine (via a SMS coupon sent directly from the machine to a friend, and that could be redeemed in the vending machines).

With the rise of Web 3.0 – the web of things – we think the next frontier in social will be POS and smart connected devices.

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.