So Soldsie, the crowdfunded (FundersClub) f-commerce startup just announced that is has raised $1m in funding. Participating in the round were 500 Startups, e.ventures and FundersClub, along with former Facebook employees Yun-Fang Juan and Jonathan Ehrlich and others.
Given all the negative publicity around f-commerce on Facebook (contrasting starkly with all the positive publicity around f-commerce on websites),one might be tempted to think that Soldie is on the ‘Payvment’ to, well, dead-pooled Payvment. But we think not. Why? Because Soldsie’s ‘comment commerce’ is simple, builds on popular native Facebook functionality and uses smart psychology.
Soldie’s comment commerce works like this; if you have something to sell you post a pic to Facebook, and users simply post a comment ‘Sold’ to receive a purchase link.
Psychologically, this is smart – using the powerful social influence ‘consistency’ technique (foot-in-the-door) to move people onto the purchase journey. It costs nothing to say ‘SOLD’, but psychologically, to avoid cognitive dissonance, people will be more likely to go-ahead with the purchase once they’ve made a seemingly trivial but public commitment. Soldsie is psychologically smart social commerce.
In reality, the Soldsie experience is not quite as frictionless as it ideally could be; both parties have to install the Soldsie Facebook app for it to work, which includes a ‘Soldsie can post on your behalf request…’ And to sell, it appears you have to have a Facebook Page, which rules out a lot of P2P commerce from individuals looking to sell stuff on their Facebook Page rather than eBay.