Here’s a super infographic on the pros’s and con’s of group-buy social commerce platforms from both a customer-focused perspective and a retailer perspective – from the team over at review site – SiteJabber. Smart accompanying article too, summarising the Rice University study on the effectiveness of group-buy platforms.

5 Hurdles for Group-Buy

  • Impression among retailers that running group-buy promotions is not profitable
  • Perception among consumers that group-buy deals encourage needless spending
  • Idea among end-users that group-buy refunds are rare
  • One bad experience and retailers don’t come back to the platform
  • Deal constraints make buy-in tough for retailers  (e.g. minimum 50% discount)