Head over to the Facebook page of the English indie rock band from Leeds, The Kaiser Chiefs, and you might just see a glimpse of the future of f-commerce.
Via a link on their Facebook page, customers can pay for and download Kaiser Chiefs new digital album ‘The Future is Medieval’ launched on June 3, 2011. So far, so meh… But instead of downloading a cookie cutter album, fans can choose 10 tracks from a selection of 20 to put into the album, add their own cover-art, and then pay and download the album. The personalised album can also then be purchased by other customers – and the creator gets a 13% commission on sales.
It’s way too complicated, effortful, and the action doesn’t even take place on Facebook. But it’s brilliant nonetheless. Why? Because it uses the three key advocacy activators – experience, involvement and incentives – that drive word of mouth advocacy. As IBM succinctly put it, social commerce is simply word of mouth in the context of e-commerce. E-commerce on Facebook without word of mouth is like LeBron James without a basketball.
With some slimming down, toning up, buffing and polishing, and a move back into Facebook, the Kaiser Chief solution could become a prototype for f-commerce software that sells.