Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication).
HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the realtime web with a public facing social media monitoring dashboard made up of six social media widgets. All designed to persuade people to switch banks.
Smart. And Stylish.
Is this the future of social media monitoring – public facing dashboards? How could your brand build on First Direct’s solution of a public-facing realtime social media dashboard as a customer acquisition tool?