Consumer Psychology for a Digital Age

The Future of Social Media Monitoring: Public Facing Dashboards (HSBC)

Sometimes the simplest social commerce solutions are the best.  In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication).

HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the realtime web with a public facing social media monitoring dashboard made up of six social media widgets.  All designed to persuade people to switch banks.

Smart. And Stylish.

Is this the future of social media monitoring – public facing dashboards? How could your brand build on First Direct’s solution of a public-facing realtime social media dashboard as a customer acquisition tool?

Comments (0):

  1. Jason Ford

    May 13, 2010 at 15:05

    My company is certainly betting on this being a big part of social media moving forward. We make a product that let’s any brand build a public-facing dashboard like what First Direct has done here. FeedMagnet pulls in social mentions from Facebook, Twitter, Google News, Flickr, and a bunch of other sources – then lets you filter, moderate, and organize them before displaying them on a public dashboard – or in a widget on product pages.

    Thanks for pointing out this effort from First Direct. They’ve done a great job. Hopefully FeedMagnet can help other companies do something similar with less custom development costs.

    • Paul Marsden

      May 13, 2010 at 15:16

      Hi Jason, thanks for the comment – I’ve PM’d you – am keen to know to what degree Feed Magnet can approximate to what First Direct has done…

  2. Jenny Wells

    August 31, 2010 at 22:14 did you see this? Over 1,500 of the world largest agencies and brands just shared over 4,000 profiles to check out and they are also available in widget form.


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