Consumer Psychology for a Digital Age

The 3Cs of Social Commerce

3Cs

Just a thought – inspired by the Optaros ecommerce playbook.

  • Content: Social media tools to help shoppers choose
  • Commerce: Social media tools to help shopper buy
  • Community: Social media tools to help shoppers learn

Comments (0):

  1. Michael Zeuthen

    November 7, 2009 at 06:02

    Five A’s of social media:

    1. Attention
    2. Attraction
    3. Affinity
    4. Audience
    5. Action

    Reply

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