Consumer Psychology for a Digital Age


Pinpointing Social Media Value: Zappos – One Tweet is Worth 45 Pins…

Is the shiny-new-toy polish of Pinterest beginning to wear off? Zappos Labs has looked at the sales value of customers sharing orders in social media. First, no surprises on sharing volume,

Zappos TweetWall Focuses on Real-Time Product Discovery

Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked

Social Commerce Platform Overview: Buddy Media – Big Brands’ Friend in Social Media

Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products