Posts in tag

Zappos


Is the shiny-new-toy polish of Pinterest┬ábeginning to wear off? Zappos Labs has looked at the sales value of customers sharing orders in social media. First, no surprises on sharing volume, customers are far more likely to share on Pinterest than on Twitter (13x) or Facebook (8x). Great news for engagement junkies. But, if it’s business …

Discovery. That’s a big part of the role social commerce plays in the overall social media marketing meets sales mix. Every industry player I talk to – and I’ve talked to many, both on the brand side and platform vendor side – mentions the term. Simply defined, discovery is the process for helping customers find …

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Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook in particular – to take advantage of its social graph to spread their message. Put another …

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