Consumer Psychology for a Digital Age

Walgreens

Walgreens Using Paid Social Media to Promote Prescription Plan

Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is

Macy's, Sears & Walgreens Join the Social Commerce Party [Screenshots]

In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel