Posts in tag

Walgreens


Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is that the pharmacy chain was unable to come to terms with former pharmacy benefit manager, Express Scripts, and fears losing customers to Wal-Mart and CVS, …

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In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel Cam and Jeanswest’sĀ Butt Cam is trialling a Magic Fitting Room – a Facebook connected camera-enhanced 72″ mirror in the fitting room of its lead store …