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Unilever


Why set up shop on Facebook?  To sell more product?  Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to its billion-dollar mega-brand Axe (‘Lynx’ in the UK) in the UK, ‘Lynx Attract for Her’.  A first 100 cans of the hither-to men-only brand went …

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Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand.  Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics.  Smart move for a brand manufacturer with little retail experience.  And to assuage concerns of any …

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