Consumer Psychology for a Digital Age

Unilever

Unilever Turns to Pop-up F-Commerce for Brand Launches & Brand Building [screenshots]

Why set up shop on Facebook?  To sell more product?  Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to

Unilever Joins F-Commerce Party: Dove Facebook Store [Images]

Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand.  Taking a leaf from the (Face)book of its arch rival P&G, Unilever