TagThe Cheesecake Factory

The Cheesecake Factory Using Twitter to Help Customers Get ‘Skinny’

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In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake Factory’s use of Twitter in a manner that, while promotional, is more consistent with social media best practices. The Cheesecake Factory is...

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Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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