Consumer Psychology for a Digital Age


2013: The Year of Shoppable Video?

What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common?  They are all early adopters of shoppable videos, now an integrated part of YouTube

Target’s ‘Give with Friends’ Facebook App Enables Collective Social Shopping Experience [screenshots]

Need to buy a gift for your daughter’s soccer coach, end of the school year gift for the teacher, or birthday present for a friend or colleague, but you’re not

Social Commerce Platform Overview: Shopkick – Mobile Commerce on Steroids

Shopkick – the mobile commerce app for iPhone and Android that knows when users walk into a store and rewards them with points called “kicks” just for doing so – may be

Target Dresses Up for Halloween with Facebook App [Screenshots]

So Target, the #2 US retailer, has just launched a Facebook app that allows people to poll their friends and loved ones on which fancy dress costume they should don for

Summer of Social Commerce Love | Gap with Groupon, Target with Gilt

So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook,