Posts in tag

Starbucks


Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists …

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Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source, Facebook. The management consulting firm created a simple formula that compares the number of Facebook “likes” a brand has and adjusts it based on company …

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You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programs on Facebook, using Foursquare to offer discounts for mayoral checkins, learning from Dell to create a customer-powered idea blog, and running promoted tweet campaigns on Twitter, Starbucks have now hooked up with the …

Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into Facebook (not merely a storefront), users can reload their (virtual) Starbucks mobile card with a payment card in order to …

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