Consumer Psychology for a Digital Age


Five Digital Tools to Boost Your Brand’s Image in Social Commerce [infographic]

Online deals find website has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands

What’s Your Brand Value? Facebook Knows Says Booz&Co.

Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source,

Starbucks Teams Up With To Launch Super Luxury Coffee [Screenshots]

You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programs on Facebook, using Foursquare to offer discounts

Starbucks f-commerce + m-commerce = New Gold Standard

Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile