Consumer Psychology for a Digital Age


Three Start-up Founders Share Social Commerce Success Stories; Retail Giant Walmart Weighs-In Alongside

Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of

Social Commerce Rule of Thumb, Part 5: Consistency, Small Steps Lead to Big Ones

In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the