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Shoedazzle


Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own social commerce success stories at Business Insider Social Commerce Summit held last week in New York. The …

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In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency rule and how getting a consumer to take a small step, such as Facebook like, can lead to he or she following through with …

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