Consumer Psychology for a Digital Age


Sears Shutters Stores; Mobile and Social Influence Partially to Blame

Sears announced that it will close between 100 and 120 Sears and K-Mart stores due to lackluster holiday sales figures. One culprit being blamed is e-commerce. Two others are mobile

Social Commerce Platform Overview: Groupon – Lucrative or Loss-Leader?

According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies. The

Two Cheers for Sears’ WishTogether F-Commerce App [Screenshots]

Sears, the leading department store chain, has just launched a new group-buy app in Facebook called WishTogether, essentially the same as Walmart’s CrowdSaver app. With Sears’ WishTogether app, users get

Macy's, Sears & Walgreens Join the Social Commerce Party [Screenshots]

In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel