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Oscar de la Renta


Graphite is a gray, crystalline form of carbon that occurs as a mineral in some rocks. It’s also the name of the new social commerce platform from 8thBridge. 8thBridge has come a long way since it first put f-commerce on the map with the development of 1-800-FLOWERS f-store back in 2009. According to the company, …

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Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists …

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If one was good, then two should be better. Perhaps that’s the thinking behind fashion retailer Oscar de la Renta’s decision to launch its second f-commerce store to sell four bangles exclusively on Facebook. (The brand launched its first f-commerce store in November to sell its Esprit d’Oscar solid perfume ring as a Facebook exclusive.) …

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So how do you sell on Facebook?  Well if you’re in the beauty industry, a simple two-step formula is emerging.  First, run a Facebook sampling campaign at launch, and then sell exclusive fan-editions via a pop-up fan-store.  Step one activates fan advocacy, step two boosts and converts the advocacy. f-commerce formula = Facebook Fan-Sampling + …

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