Consumer Psychology for a Digital Age


E-Commerce Experts Bustos & Gerten on F-Commerce – #Fail or Fan-tastic?

So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on

F-Commerce Future: Bulls, Bears, Fans or Five Blind Men and an Elephant

Last week, an article on financial news site took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of

Brands Beginning to Use Bulletin-board Site Pinterest [screenshots]

I hate articles that begin with some reference to “living under a rock.” That was the case with an AdAge piece talking about Pinterest, the online bulletin board where users

Nordstrom Buys Social Commerce Platform for $270m: The future of luxury advertising?

US department store chain Nordstrom is to acquire LA-based social commerce platform HauteLook ($100m+ 2010 sales, 4m members) for $270m ($180m stock + $90m earn-out incentive stock) in a similar move

American Apparel, Nordstrom @ Groupon, Apple @ TJ Maxx!? [Screenshots]

If anyone thought that the flirtation between Groupon and national retail chains (Gap, The Body Shop) was but a temporary tryst, two new deals point to a more enduring romance, as the