Consumer Psychology for a Digital Age

Nike

Nike Social Commerce: Pay with Sweat not Money [Screenshots]

Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer).

Five Digital Tools to Boost Your Brand’s Image in Social Commerce [infographic]

Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands