Posts in tag

Nike


Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike Mexico and JWT (thanks to Contagious Magazine‘s Ed White for the heads up). Head …

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Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the┬ámost effective ways for brands to engage with their fans and improve their image. The five tools are:┬ásocial bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists …

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