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So Nestlé has joined the social commerce movement, launching an innovative new social marketplace (Nestlé Marktplatz), allowing consumers to discover, shop and share 72 Nestlé brands. Piloting in Germany, this direct-to-consumer marketplace showcases Nestlé’s extended brand range – giving German customers exclusive access to new yet-to-be commercialised products, and products not otherwise commercialised in Germany …

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